Glossar zum Onlinemarketing

A/A-Test
A/B-Test (Split-Run-Test)
Access-Provider
Account
Ad Click
Ad Click Rate
Ad Impression
Ad Server
Ad Visibility
Adaptive Webdesign
Affiliate (Publisher, Partner)
Affiliate-Blog (Affiliate-Weblog)
Affiliate-Marketing
Affiliate-Marketing-System (Affiliate-Marketing-Netzwerk)
Affiliate-Programm (Partnerprogramm)
AIDA-Modell
Allgemeine Suchmaschinen
Anchor Text (Ankertext)
Application Service Provider (ASP)
Arbeitsgemeinschaft Online Forschung e.V. (AGOF)
Asynchroner Remote Usability-Test
Atomic Design
Aufgabenanalyse (Task Analysis)
Auktionsprinzip
Back-End
Backlink
Banner (Onlinebanner, Internetbanner, Werbebanner)
Behavioral Targeting
Bezahlmodelle
Blackhat (Black-Hat-SEO)
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