Glossar zum Onlinemarketing

Blog (Weblog, Onlinetagebücher)
Blogger
Brand-Screen-Modell
Breadcrumb (Breadcrumb-Navigation)
Breakpoint
Browser
Bundesverband Digitale Wirtschaft e.V. (BVDW)
Business-Suchmaschinen
Business-to-Both
Business-to-Business (B2B, B-to-B)
Business-to-Consumer (B2C, B-to-C)
Call-to-Action (CTA)
Card-Sorting
Click-Through-Rate (Click Rate, CTR, Klickrate)
Community / Online-Community
Content
Content First
Content Management System (CMS)
Content-Marketing
Contextual Inquiry (Kontextanalyse)
Contextual Targeting (Kontext-Targeting, Contextual Advertising)
Conversion (Konversion, Umwandlung)
Conversion Rate (Konversionrate, Umwandlungsrate)
Cookies
Corporate-Blog (Corporate-Weblog, Unternehmensblog, Firmenblog)
Cost per Click (CPC)
Cost per Lead (CPL)
Cost per Mille (CPM)
Cost per Order (CPO)
CPX
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